When Barney Willis and Nigel Gambier started Willis & Gambier as a bed designer and importer in 1990 they could never have anticipated the growth of the pine furniture market. Within 8 years they had successfully taken control of 14% of the UK bunk bed market.
In 1998, the brand shifted direction and was repositioned into the premium furniture market selling wooden bedroom and dining room furniture.
Now our highly experienced teams of designers and technicians use their expertise, imagination and passion to create traditional and contemporary designs which provide both style and practicality in any setting.
Our core values are to produce beautifully designed furniture using appropriate woods and a mixture of solid and veneered finishes to offer the customer long lasting furniture at affordable prices.
With over 135 ranges created over the last three years, we have become a global company with a well established reputation for excellent quality and service and we are one of the main suppliers of premium furniture in the UK, to many of the leading retailers in the UK and Republic of Ireland.
Now managed by Samson Holding Ltd., Willis & Gambier continue to design and manufacture furniture and are market leaders in premium bedroom and dining collections.
Since its establishment in 1995, Samson Group, including Samson Holding Ltd. (the “Company”) and its subsidiaries (the “Group”), has now become a fully vertically-integrated furniture company and ranks as one of top 10 furniture wholesalers in the United States of America (the “U.S.”) and in the United Kingdom (the “U.K.”). Further, we are among the top 3 casegoods manufacturers in Asia.
We currently market a wide range of our furniture products through a portfolio of brand names including Universal Furniture, Smartstuff by Universal, Legacy Classic Furniture, Legacy Classic Kids, Craftmaster Furniture, LacquerCraft Hospitality, and licensed with Paula Deen and Wendy Bellissimo in the U.S. Since October 2008, with the acquisition of a U.K. premium casegoods importer and wholesaler under the brand name “Willis Gambier”, we have established a solid presence in the U.K. and Europe.
In addition to our own brands, through our mega factories named Lacquer Craft in the People’s Republic of China (the “PRC”), we also manufacture for a number of North American leading brands.